Color Theory and Branding

 Color theory in web design involves the use of colors to influence user emotions and behavior. Colors are often associated with particular meanings, such as blue for trust, red for urgency, and green for calmness. Web designers use color schemes to evoke certain feelings while enhancing the brand's identity. Consistent use of colors across a website strengthens the branding and makes the site visually appealing. A good understanding of color contrast is also crucial for ensuring readability and accessibility for all users, including those with color blindness.

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